Black and white photo of a baseball game at night in a packed stadium, viewed from the stands.

Stop Chasing.
Start Choosing.

The best opportunities lie in the Middle Third.

We help baseball leaders recognize their pitch and drive it—providing senior communications and brand advisory when preparation, timing, and clarity matter most.

How Middle Third Helps

Baseball is evolving faster than ever—and the organizations that thrive are the ones that communicate with clarity during transitions, manage scrutiny with confidence, and position themselves strategically when it counts.

Middle Third Communications provides executive advisory, crisis guidance, organizational alignment, and brand strategy for baseball and softball organizations at every level—plus brands and companies building their presence in the game.

All with the expertise of a senior communications leader, and none of the commitment of a permanent hire.

SERVICES

Middle Third is built on deep experience inside the game. Led by longtime baseball communications executive Dave Haller, the firm brings fluency, judgment, and perspective shaped by his 15 years in Major League Baseball and his work helping organizations outside the sport modernize and scale.

Smiling man with short hair, beard, and mustache wearing a checkered shirt in front of a brick wall.
Book cover titled 'The Science of Hitting' by Ted Williams, featuring a vintage baseball player in a batting stance, with a colorful diagram of a baseball hitting target on the right.


Middle Third takes its name from the idea that the best hitters wait for the pitch they can drive. In baseball, outcomes often trace back to that quiet battle over the strike zone, where preparation, discipline, and timing decide what happens next.

This belief took hold early for Dave, when his uncle handed him a well-worn first edition of The Science of Hitting by Ted Williams. The Middle Third logo draws from the book’s iconic strike zone chart, with dot colors matching the original diagram—a nod to staying disciplined and taking advantage when it counts.

MEET DAVE

Ready to Talk?

Preparing for a pivotal at-bat? Let’s discuss whether Middle Third is the right fit.

Drop us a note or book a confidential discovery call.

  • “Dave raised the bar across our entire organization. He elevated our brand, modernized our operations, and improved how we communicate—with clients and with each other.”

    – Curt Greene, co-founder and owner, Independence Landscape

  • “In more than 30 years covering Major League Baseball, I’ve never met a public relations executive better at his job than Dave Haller. He commands respect and earns trust from both players and media—in good times and bad—with unfailing professionalism, courtesy, promptness and reliability.”

    – Tyler Kepner, author and senior MLB writer for The Athletic

  • “Dave’s leadership qualities start with the fact that he is a good listener, which leads to honest feedback and thoughtful, effective game planning. His ideas and attention to detail were central to building our communications strategy both on and off the field.”

    – Rick Vaughn, author and former VP of communications, Tampa Bay Rays

The Double Play Pledge

We believe the best way to carry the game forward is to preserve its full history for future generations. This is why Middle Third commits 2% of gross revenue to be split evenly between the Negro Leagues Baseball Museum in Kansas City and the National Baseball Hall of Fame and Museum in Cooperstown.

These institutions safeguard the game’s story—all of it. Learn more about their work, and if you’re able, please consider supporting them.

Hall of Famer and Negro Leagues legend Buck O'Neil wearing a black hat, black suit, striped tie and glasses standing next to a bronze statue of himself as a Kansas City Monarchs ballplayer.
SUPPORT THE NLBM
Collection of vintage baseball and sports trading cards and photographs displayed on a wall and a shelf in a sports museum or collectible exhibit.
SUPPORT THE HALL