Built for a Changing Game

Modern communications and brand advisory for a game that's evolving fast. Senior-level expertise delivered on your terms, without the commitment of a permanent hire.

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How We Support You

Hands-on advisory shaped by 15 years inside Major League Baseball—from clubhouses and front offices to international stages—and experience helping organizations modernize and scale.

  • Communications and marketing leadership for executives and organizations that need experienced guidance without adding a full-time role.

    This work often includes:

    • Discreet, one-on-one advisory for owners, presidents, CEOs, and GMs

    • Hands-on communications or marketing leadership during periods of growth or change (often in a fractional or interim capacity)

    • Support navigating high-stakes messaging, scrutiny, or transition

  • Clear frameworks and practical systems that strengthen how information moves across your organization.

    Engagements often include:

    • External communications assessments and clear roadmaps for improvement

    • Internal communications tools that improve alignment and transparency

    • Messaging and crisis playbooks supported by on-call guidance

    • Editorial leadership and writing support for key publications, including media guides, newsletters, and press materials

  • Private, virtual coaching designed to help leaders, staff, and players communicate with confidence and clarity.

    Coaching is available for:

    • Executives and organizational leaders

    • Baseball operations staff, managers, and coaches

    • Players seeking to weather a crisis or elevate their public presence

  • Strategic and creative leadership for brands and organizations looking to sharpen their positioning and tell their story with consistency.

    Support may include:

    • Brand positioning, messaging, and narrative development

    • Website and email strategy, copy, and creative/vendor coordination

    • Creative direction for rebrands, brand refreshes, and core visual storytelling (photo, video, content)

  • Guidance for companies outside baseball seeking to understand the industry and engage effectively.

    Advisory may include:

    • Orientation to the baseball ecosystem and decision-makers

    • Go-to-market strategy tailored to baseball’s structure and culture

    • Stakeholder messaging that resonates inside the game

Children in baseball uniforms standing in line on the field, holding flowers and Cuban flags during a ceremony at a baseball game, with a crowded stadium in the background.

A Trusted Fit

Who We Serve

Middle Third works with organizations across baseball and softball navigating transition, scrutiny, or opportunity. That includes teams and leagues at every level, brands, associations, nonprofits, and companies looking to build or grow their presence in the game.

What Our Clients Have in Common

They tend to operate in environments where decisions carry real consequence, stakeholders are varied and vocal, and timing leaves little margin for error.

How We Work

Every engagement is led directly by Dave Haller. Dave works alongside your leadership team—as a trusted advisor or embedded communications and marketing leader—bringing hands-on support, continuity, and experienced judgment when you need it most.

This approach works best for organizations that value direct access to senior-level expertise and long-term credibility over quick fixes.

MEET DAVE

Ready to Talk?

Preparing for a pivotal at-bat? Let’s discuss whether Middle Third is the right fit.

Drop us a note or book a confidential discovery call.

  • “Dave raised the bar across our entire organization. He elevated our brand, modernized our operations, and improved how we communicate—with clients and with each other.”

    – Curt Greene, co-founder and owner, Independence Landscape

  • “Dave’s leadership qualities start with the fact that he is a good listener, which leads to honest feedback and thoughtful, effective game planning. His ideas and attention to detail were central to building our communications strategy both on and off the field.”

    – Rick Vaughn, author and former VP of communications, Tampa Bay Rays

  • “In more than 30 years covering Major League Baseball, I’ve never met a public relations executive better at his job than Dave Haller. He commands respect and earns trust from both players and media—in good times and bad—with unfailing professionalism, courtesy, promptness and reliability.”

    – Tyler Kepner, author and senior MLB writer for The Athletic